Privacy Policy

TOYTRON (“TOYTRON”) is a company based in South Korea, with a U.S. branch in Torrance, California. 

 

When you use our services, you’re trusting us with your personal data. We understand this is a significant responsibility, so we work diligently to protect your data and give you control over it. This Privacy Policy will help you understand what information we collect, why we collect it, and how you can manage your information.

  

In the event of a personal data breach, we will notify affected parties within 72 hours of becoming aware of the breach, where feasible and without undue delay, unless the breach is unlikely to pose a risk to the rights and freedoms of individuals. If the notification to affected parties is delayed beyond 72 hours, it will be accompanied by the reasons for the delay when the notification is made.

 

For U.S. residents, TOYTRON processes your data solely in data centers located in the U.S. TOYTRON has adopted reasonable physical, technical, and organizational safeguards that closely mirror EU safeguards against accidental, unauthorized, or unlawful destruction, loss, alteration, disclosure, access, use, or processing of your data in TOYTRON’s possession. TOYTRON will promptly notify you in the event of any known unauthorized access to or use of your data.

 

What Information Do We Collect and How Do We Use It?

 

Browser and Device Information

 

When you visit a TOYTRON website, we automatically collect certain information about your device and web browser. This is based on our legitimate interest in ensuring our website functions properly. We collect your browser’s language and country settings to display content in your preferred language and currency. We also gather information about your device to optimize how our website is displayed on smartphones, tablets, laptops, or desktops.

 

Marketing Partner Attribution

 

TOYTRON works with several Marketing Partners who advertise TOYTRON products across various platforms—such as Facebook, Google, Pinterest, YouTube, MSN, etc. As our Marketing Partners continually experiment with new ideas, we will update this policy as new partners are added.

 

We have a legitimate interest in ensuring that our Marketing Partners are appropriately credited for their efforts. To facilitate this, we have developed a system that assigns a unique ID to both the Marketing Partner and the specific sale. This ID is tracked across the web pages you view on your way to making a purchase. The system uses cookies (small pieces of text sent to your browser by a website you visit) and similar technologies. We also pass this identification information as additional parameters added to the web address of a page. If you leave a TOYTRON website and return later, we will attempt to re-establish this identification information. Additionally, we use a third-party processor, CAKE, to manage Marketing Partner attribution, which also utilizes cookies and IP addresses. Marketing Partner Attribution data is retained for 90 days.

 

Advertiser Sales Attribution

 

Another aspect of Marketing Partner attribution in which we have a legitimate interest is the systems provided by advertisers for tracking successful and unsuccessful sales. Advertisers significantly increase the cost of advertisements if they do not receive this information, making it economically unfeasible for our Marketing Partners to operate.

 

Advertiser Sales Attribution data is retained for 30 days.

 

Advertising Audience Generation

 

Advertising platforms like Facebook and Google use the concept of an audience, a group of people who visit a website over a certain period. TOYTRON and our Marketing Partners can use these audiences in various ways—to help advertising platforms find people similar to audience members, to show additional ads to audience members, to exclude them from further advertisements, etc. TOYTRON has a legitimate interest in these systems, as advertising would not be financially viable without utilizing audience mechanisms. However, we understand if you do not wish to participate. You can opt out of being part of an audience by contacting us directly.

 

Advertising Audience Generation data is retained for 90 days.

 

Behavioral Tracking

 

TOYTRON uses third-party behavioral tracking systems such as HotJar, Google Analytics, Amplitude, and Optimizely. These systems help us observe how people use our websites and enable us to make improvements. We also use these systems to conduct A/B testing of new features and site enhancements. This processing is a legitimate interest, but we understand that you may not wish to participate. You can opt out of behavioral tracking by contacting us directly.

 

Behavioral Tracking data is retained for up to 14 months.

 

Personal Information Collected When Purchasing Products

 

When you make a purchase or attempt to make a purchase on our website, we collect the following personal information:

 

IP Address

Email Address

Name

Shipping Address

Billing Address (if different from the Shipping Address)

Phone Number

Credit Card, PayPal, or Amazon Pay payment information. No credit card data is stored on our site.

We refer to this information as “Order Information.” We use Order Information to fulfill your order, including processing your payment information, arranging for shipping, and providing you with order acknowledgment and shipping confirmation emails. We will also send you reminder emails if you start filling out the Order Information but do not complete the purchase.

 

We store your Order Information for at least a year, as we are contractually obligated to communicate with you regarding warranty coverage or other customer service issues. If a product has a warranty period longer than a year, your Order Information will be retained for that period.

 

Communications After Product Purchase

 

TOYTRON may occasionally send you emails, texts, or instant messages about new products or special offers available to you. You can always opt out of these communications if you wish. This is permitted based on the soft opt-in exemption for communicating with existing customers under the 2002 European ePrivacy Directive.

 

Most modern web browsers give you the option to send a Do Not Track signal to the websites you visit. However, there is no universally accepted standard for how a website should respond to this signal. Currently, we do not respond to Do Not Track or similar signals.

 

 

For matters related to privacy and data protection, you can reach TOYTRON via email at cs_global@toytron.co.kr

 

 

Please email us if you would like your personal data deleted.

 

You can also contact our Data Protection Officer by sending an email with the subject line “DPO Contact Request.”

 

Changes to this Policy

 

We may update this Privacy Policy periodically to reflect changes in the law or our privacy practices. We encourage you to review this notice regularly for any updates when you visit a TOYTRON website.

 

Conditions of Use

 

We assume that all users of this website and the TOYTRON platform have carefully read this document and agree to its contents. If you do not agree with this Privacy Policy, please refrain from using our website and platform. We reserve the right to change our Privacy Policy as needed. Continued use of TOYTRON’s website and platform after being informed of any such changes implies acceptance of the revised privacy policy. This privacy policy is an integral part of TOYTRON’s Terms and Conditions.

 

Contact Us

 

If you have any questions, please email us at cs_global@toytron.co.kr.